Exploration and Pre-Production by Sundeep Kaur Panag

Mood board/ visuals https://drive.google.com/open?id=1c0lBqZ4G9FgehX_0JTcbUNZFxe8z7htM

Please click this link to access the set design and costumes https://drive.google.com/open?id=1NTD3FjXgTFKZY5Odr86N67qrjzGMJO-w

The specific details of an art director’s role will vary somewhat from employer to employer, but common activities include: Introducing and applying expert art direction to the visual elements of creative projects Ensuring a high standard of visual execution across all media and campaigns Inspiring and motivating the agency’s clients to be creatively progressive, through the application of fresh and inventive visual work Reviewing the work of designers and providing direction and feedback Taking ownership of the visual elements of creative work for new business pitches Uncovering new ways to incorporate emerging and new media formats into campaigns. Skills required Every agency and client will be looking for slightly different resources, so an art director needs a wide range of design and creative capabilities. These include: a strong knowledge of typography, image manipulation, illustration and animation a broad understanding of marketing design and layout will also be...

The job of art director exists in a number of creative fields, including graphic design, advertising, marketing, publishing, film and TV, web design and video games.  It generally involves managing a team of designers working on a creative project, but the degree of responsibility and autonomy can vary. Becoming an art director involves more than just having the right  design portfolio  and  creative resume . To get the lowdown, first we asked a pair of leading art directors to share their thoughts and experiences on what art directors do and what makes a good art director. Following that you'll find five pro tips for becoming an art director ( skip to the tips here ). What is an art director and what do they do? James Fenton, founder of  Blimp Creative ,  tells us: "To begin to understand what is expected of an art director, it's first worth considering the term as both a role within a team, as well as a creative discipline in itself. "As an art...